BT announces new four year partnership with Ulster Rugby

BT announced that it is to continue its partnership with Ulster Rugby under a new four year deal, which sees the two brands team up until the end of the 2018/19 season.

Continuing its role as Official Communications Partner to Ulster Rugby, the BT Sport logo will retain its prominent position on the Ulster Rugby shirt sleeves for all friendlies, the European Rugby Champions Cup and Guinness PRO12 matches as well as retaining its significant brand presence at Kingspan Stadium, the home of Ulster Rugby.

Peter Russell, General Manager, BT Business in Northern Ireland said: “We are delighted to continue our partnership with Ulster Rugby, demonstrating the commitment of both BT and BT Sport to the game of rugby and to supporting Ulster’s continued growth at a provincial and international level.

“Over the past three years, we’ve built a strong relationship with Ulster Rugby that has successfully delivered on each of our ambitions for the partnership. In that time, both brands have evolved. Ulster has proven itself to be a leading light in professional rugby with its progressive and ambitious plans, while BT has transformed the sports broadcasting landscape with the establishment of BT Sport and our continued innovation in communications technology. As we begin this new long-term partnership we look forward to reinforcing our commitment to Ulster Rugby and bringing the game of rugby closer to the fans, to our employees, to our customers and our suppliers.”

Phillip Polack, Business Development Manager, Ulster Rugby said, “BT has been a dedicated partner for not only Ulster Rugby and our professional players, but also for our thousands of supporters by creating exciting opportunities on match nights via the BT Cross Bar Challenge, the BT Speed Test and BT Tweet Seats. Ulster Rugby is thrilled that these supporter opportunities are set to continue and many new initiatives will be in place for at least another four years, as provided by one of our most valued partners, BT, to whom we share many values and the highest of ambitions.”